The major beneficiaries of these donations are people who live in remote communities where clothing, educational, and sanitary supplies are hard to come by and money is scarce. Our definition of poverty in the UK does not come close to the real levels of poverty in these communities. Their traditional lives are very rich in some respects but education is the key to escaping prolonged hardship. Whilst other organisations are involved in education itself, particularly for young people, and for women’s empowerment, there is still a real need for physical items.
The clothes we send help to ensure that children have more than one change of clothing, something more than just their school uniform, something fresh to put on at night to deter the bugs that bite, something to protect them during menstruation so that they can still go to school. A smart pair of shoes will see someone through an interview and a watch will help them to tell the time.
Sport’s wear lifts the spirit of the person wearing it, encourages teamwork and even talking about the issues of drugs, alcoholism and personal health. It can make the world of difference.